When Firms Fail to Realize How Their Products Provide Value,they

question 123

Multiple Choice

When firms fail to realize how their products provide value,they run the risk of developing _____.

• A) marketing myopia
• B) cognitive dissonance
• C) negative affect
• D) marketing dissonance
• E) marketing disconnect

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Definitions:

Defense Mechanism

Psychological strategies used unconsciously by individuals to protect themselves from anxiety and to cope with reality or maintain self-image.

Aggressive Feelings

Emotions characterized by anger or hostility that may result in aggressive behavior towards others or oneself.

Displacement

In psychology, transferring an emotional response from the original source of stress to a safer or more convenient target.

One-Way Communication

A form of communication where information is transmitted from the sender to the receiver without expecting or receiving any response or feedback.