When a Nostalgic Ad Evokes or Recaptures a Childhood Mood,consumers

question 25

True/False

When a nostalgic ad evokes or recaptures a childhood mood,consumers become lost in their memories and are distracted,so they become less willing to indulge in any kind of purchasing activity.

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Definitions:

External Sources

Information, resources, or support obtained from outside an organization or individual's immediate environment.

External Sources

Information, support, or materials obtained from outside an individual's immediate environment or organization.

Open Innovation

A business strategy that encourages companies to use external as well as internal ideas and paths to market in their innovation activities.

Web-Enabled Input

Refers to the capability to input data or information into a system through web interfaces, facilitating easier access and interactivity.