A Departmental Store Realizes That It Needs to Increase Revenue

question 40

Multiple Choice

A departmental store realizes that it needs to increase revenue in the face of severe budget cuts due to the weak economy.The store has decided to run a sale every month and upgrade their stock more regularly,so that customers don't see the same products every month.They are going to begin offering a wider selection of brands for men and women.They plan to advertise on billboards,on radio,on television,and in newspapers throughout the state.The store will also send direct mail letters to regular customers.The sale,the wide selection of brands,and the promotion are examples of _____.

• A) blue ocean strategy
• B) product differentiation
• C) marketing tactics
• D) marketing augmentation
• E) task implementation

---

Definitions:

Autonomy

The capacity to make informed, uncoerced decisions, often regarded as a fundamental ethical principle in many fields.

Ostracism

Ostracism involves exclusion or rejection from a social or professional group, which can lead to psychological distress and feelings of loneliness.

Narcissism

A personality trait characterized by an exaggerated sense of self-importance, need for admiration, and lack of empathy.

Autonomy Needs

A psychological need that drives individuals to pursue independence and self-regulation in their actions and decisions.