What Do the X- and Y-Axes on a Perceptual Map

question 41

Multiple Choice

What do the x- and y-axes on a perceptual map represent?

• A) How competitors perform on the two most important attributes to consumers-price and quality
• B) The ideal combination of attributes and the actual combination of attributes of all competitors in the market
• C) Dimensions used to separate competitors on a specific characteristic
• D) Growth rate of the market and market shares of each competitor
• E) Factors used to identify market segments

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Definitions:

Price L

A symbolic representation often used in economic models to denote the price of a particular good or service, labeled "L".

Output

The amount of goods or services produced by a company, industry, or economy.

Deer

A type of wild or farmed animal with antlers that is often hunted for sport, meat, or for its skin.

Plastic

A synthetic material made from a wide range of organic polymers such as polyethylene, PVC, nylon, etc., that can be molded into shape while soft and then set into a rigid or slightly elastic form.