Community Trust Bank Is Analyzing Its Customer Data to Determine

question 117

Multiple Choice

Community Trust Bank is analyzing its customer data to determine if groups other than the business customers can be identified.The bank is looking at the frequency of branch visits,use of ATMs,online banking activity,loan activity,and account balances for each customer.The bank has identified three groups of customers based on these factors and is considering offering different products to better meet the needs of each group.Which of the following marketing concepts is represented by this exercise?

• A) Total value concept
• B) Market segmentation
• C) Value reengineering
• D) Marketing audit
• E) Environmental scanning

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Definitions:

Ethnolinguistic Research

The study of the relationship between language and culture, and how they influence and reflect the identity of ethnic groups.

Displacement

The forced movement of people from their locales or countries due to war, persecution, or natural disasters.

Whistled Speech

is a form of communication that uses whistling to emulate speech and is used in various cultures around the world, especially in environments where long-distance communication is necessary.

Acoustic Space

An environmental area defined by the way sound is transmitted in it, influencing how sounds are heard and perceived.