According to the Customer Relationship Management (CRM)orientation

question 16

Multiple Choice

According to the Customer Relationship Management (CRM) orientation:

• A) each customer represents just a single sale rather than a potential stream of resources.
• B) customers who switch providers each time they make a purchase tend to be more profitable than loyal customers due to their wide range of purchases.
• C) the most profitable customers are those who search for information about a product online and then buy it in a brick-and-mortar store.
• D) customers form relationships with companies as opposed to companies conducting individual transactions with customers.
• E) a strong, or high-quality, relationship is typified by a consumer who buys different brands of a product each time a need for that product arises.

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Definitions:

Educational Achievement

Refers to the measurable performance outcomes that indicate the extent of learning and understanding that a person has achieved in an academic setting.

Occupation

A person's regular work or profession; job or principal activity.

Credential Inflation

The phenomenon where the educational requirements for a job increase, even though the actual skills needed for the job do not.

Certificates

Official documents recognizing the completion of a course of study or verifying qualifications.