A Departmental Store Realizes That It Needs to Increase Revenue

question 40

Multiple Choice

A departmental store realizes that it needs to increase revenue in the face of severe budget cuts due to the weak economy.The store has decided to run a sale every month and upgrade their stock more regularly,so that customers don't see the same products every month.They are going to begin offering a wider selection of brands for men and women.They plan to advertise on billboards,on radio,on television,and in newspapers throughout the state.The store will also send direct mail letters to regular customers.The sale,the wide selection of brands,and the promotion are examples of _____.

• A) blue ocean strategy
• B) product differentiation
• C) marketing tactics
• D) marketing augmentation
• E) task implementation