Mark Always Avoids High-End Brands as He Considers Them Too

question 75

Multiple Choice

Mark always avoids high-end brands as he considers them too expensive.However,in one of his shopping trips,he notices that a luxury cologne was being sold at a considerably reduced price.He buys two of these colognes even though he had to pay slightly more than what he usually does.Which of the following is most likely to have influenced Mark's buying behavior?

• A) Mere exposure effect
• B) Just meaningful difference
• C) Preattentive effect
• D) Assimilative difference
• E) Mere association effect

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Definitions:

Formal Hierarchy

The organized structure of roles and responsibilities within an organization, often depicted in an organizational chart.

Narrow Span

Refers to a managerial structure where each manager oversees a small number of subordinates, allowing for more close-knit supervision and communication but potentially increasing organizational layers.

Cost Leadership

is a business strategy aimed at achieving the lowest operational costs in the industry to offer products or services at competitive prices, often resulting in a high market share.

Organic Structure

An organizational configuration that is flexible, adaptive, and decentralized, designed to enable rapid response to changes.