Source Likeability Affects Persuasion More for Consumers with High Need

question 11

True/False

Source likeability affects persuasion more for consumers with high need for cognition than for those with a low degree of this trait.

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Definitions:

Nature

The inherent qualities or characteristics of something or the physical world collectively, including plants, animals, the landscape, and other features and products of the earth.

Assignment

The act of transferring rights, property, or responsibilities from one party to another, often seen in contexts of law, education, or business.

Communication-Intensive Profession

Careers that primarily rely on strong verbal or written communication skills, such as law, sales, or journalism.

Writing

The process of using symbols, such as letters or characters, to communicate thoughts and ideas in a readable form.