Which of the Following Statements Is True of the Mere

question 121

Multiple Choice

Which of the following statements is true of the mere exposure effect?

• A) The mere exposure effect is created in the presence of attention.
• B) The increased liking associated with the mere exposure effect is difficult to elicit.
• C) The size of the effect is not very strong relative to an effect created by a strong cohesive argument.
• D) The mere exposure effect works best when the consumer has a high involvement in processing the object.
• E) The mere exposure effect has the greatest effect on old and familiar objects.

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Definitions:

Mental Age

A measure of an individual's cognitive ability compared to the average cognitive ability of an age group.

IQ

Stands for Intelligence Quotient, a standardized score designed to measure human intelligence through various cognitive tasks and assessments.

Normally Distributed

A statistical term describing a distribution that has a specific bell-shaped symmetry around its mean.

Average Score

A statistical measure that summarizes the central tendency of a data set by dividing the sum of all values by the number of values.