The First Step in the Perceptual Process Is Called _____

question 93

Multiple Choice

The first step in the perceptual process is called _____ and refers to the process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses.

• A) attention
• B) exposure
• C) comprehension
• D) reaction
• E) retention

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Definitions:

Brand Dilution

The weakening of a brand's power or credibility, often caused by overextension of the brand name or excessively broad product offerings.

Brand Extensions

A marketing strategy where a company uses an existing brand name to launch a product in a different category.

Cannibalization

The decrease in the number of sales, income, or market presence of an existing product caused by the launching of a new product by the same manufacturer.

Corporate Branding

Corporate branding is the practice of promoting the brand name of a corporate entity, as opposed to specific products or services, to enhance its reputation and identity.