Mark Always Avoids High-End Brands as He Considers Them Too

question 75

Multiple Choice

Mark always avoids high-end brands as he considers them too expensive.However,in one of his shopping trips,he notices that a luxury cologne was being sold at a considerably reduced price.He buys two of these colognes even though he had to pay slightly more than what he usually does.Which of the following is most likely to have influenced Mark's buying behavior?

• A) Mere exposure effect
• B) Just meaningful difference
• C) Preattentive effect
• D) Assimilative difference
• E) Mere association effect

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