Advertisements That Feature Special Promotions,such as Buy-One-Get-One-Free Offers,represent a Marketing

question 132

Multiple Choice

Advertisements that feature special promotions,such as buy-one-get-one-free offers,represent a marketing strategy that makes use of _____ because these advertisements essentially signal that customers will get value in some form of a reward when they perform a specific purchasing activity.

• A) discriminative stimuli
• B) shapers
• C) aversive stimuli
• D) extinction stimuli
• E) punishers

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Definitions:

Planning Assumptions

Presumptions or hypotheses used as a base for strategic planning and decision making within an organization.

Financial Results

The outcome of a company's financial activities and performance over a specified period, including revenues, net income, and earnings per share.

Credit Customers

Individuals or entities that purchase goods or services on credit, agreeing to pay the seller at a later date.

Receipts Forecast

An estimate of the amount of money expected to be received over a certain period, often used in budgeting and financial planning.