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Beverage marketers have realized for decades that packaging plays a major role in how beverages are perceived.In fact,studies indicate that consumers cannot even identify their "favorite" brand of beer without the package/label.This sort of association is created because of consumers' _____.
Values
Core principles or standards that guide behavior and decision-making in individuals or organizations.
Boundary Violation
An act of surpassing limits in professional or personal settings, leading to inappropriate or unethical behavior.
Boundary
a line or limit that defines the edge of a space or area, distinguishing it from other spaces or areas.
Acceptable Behavior
Actions or conduct that are considered appropriate, ethical, and conforming to the established norms within a society or organization.
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