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Explain the Difference Between Punishers and Negative Reinforcers in Shaping

question 79

Essay

Explain the difference between punishers and negative reinforcers in shaping behavior. Give an example of how each can be used in marketing.


Definitions:

Kinesthetic

Relating to kinesthesia, the awareness of the position and movement of the parts of the body by means of sensory organs in the muscles and joints.

Audition

is the formal term for the sense of hearing, or the process by which sound waves are interpreted by the brain.

Papillae

Structures on the tongue that contain groupings of taste buds.

Gustatory Receptors

Specialized sensory cells located on the tongue that detect taste stimuli and convey taste signals to the brain.

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