Some Consumer Researchers Focus on One Specific Trait,such as Conscientiousness,that

question 85

Multiple Choice

Some consumer researchers focus on one specific trait,such as conscientiousness,that exists across a number of consumers,to predict the adoption rate of new products.This is an application of which of the following approaches to studying consumer traits?

• A) Idiographic perspective
• B) Nomothetic perspective
• C) Nominal perspective
• D) Cognitive perspective
• E) Ethical perspective

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Definitions:

E-Commerce Strategies

Planned actions designed to promote and sell products or services through electronic channels, focusing on optimizing online presence and customer engagement.

Operational Planning

Detailed standards that guide implementation of tactical plans.

Strategic Planning

Process of determining the primary objectives of an organization and then acting and allocating resources to achieve those objectives.

Mobile Application

Software designed to run on mobile devices, such as smartphones and tablets, to perform specific tasks or provide services.