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Which of the Following Meets the Needs of Both the Line

question 47

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Which of the following meets the needs of both the line managers and employees by giving employees opportunities to ensure that they increase their human capital and, thus, providing increased value to the company?


Definitions:

Mixed Branding

a strategy where a company markets products under several different brands, often catering to different market segments.

Own Market

A term referring to the market where a company sells its products or services, often in contrast to competitor markets.

Reseller

An entity or person who buys products or services to sell them, rather than to use or consume them personally.

Multibranding

The marketing strategy that involves a company using two or more brands to market similar products or services to different segments.

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