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The performance motivation of stock option plans is particularly high from a reinforcement theory standpoint.
Gross Margin
The difference between revenue and cost of goods sold, divided by revenue, expressed as a percentage, indicating the financial health of a company's core activities.
Total Assets
The sum of all current and noncurrent assets that a company owns, as reported on the balance sheet.
Stockholders' Equity
The ownership stake of shareholders in a company, calculated as the value of the company's assets minus its debts.
Return On Total Assets
A profitability ratio that measures the net income generated for each dollar of assets a company owns.
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