Beverage Marketers Have Realized for Decades That Packaging Plays a Major

question 6

Multiple Choice

Beverage marketers have realized for decades that packaging plays a major role in how beverages are perceived.In fact,studies indicate that consumers cannot even identify their "favorite" brand of beer without the package/label.This sort of association is created because of consumers' _____.

• A) low level of involvement
• B) congruity
• C) expectations
• D) low level of knowledge
• E) sensitization

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Definitions:

Independent

Not influenced by others; self-reliant or not depending on or connected to something else for its existence or function.

Three Terms

In logic, particularly syllogistic reasoning, the use of three different terms to construct a conclusion derived from two premises.

Categorical Syllogism

A form of deductive reasoning consisting of three parts: two premises and a conclusion, where all statements are categorical propositions.

Conclusion

The end or finish of an event, process, or text; in logic, it is the statement that necessarily follows from the premises of an argument.