Which of the Following Is True of How Mood Influences

question 15

Multiple Choice

Which of the following is true of how mood influences consumer behavior?

• A) Consumers in bad moods tend to make decisions faster.
• B) Consumers in bad moods tend to outspend their good-mood counterparts.
• C) Consumers in bad moods tend to facilitate increased consumer satisfaction.
• D) Consumers in bad moods tend to react better to service providers in bad moods.
• E) Consumers in bad moods tend to be unaffected by environmental factors.

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Definitions:

Certainty

The state of being sure or confident about something, often referencing situations in decision-making where outcomes are known.

Uncertainty

The state of being unsure about the future or about the outcome of specific processes or events.

Predominantly

Predominantly means mainly or for the most part, indicating that something is the dominant, principal, or most common element in a mixture or series.

Logical

Pertaining to the formal principles of reasoning and correct thinking.