Which of the Following TV Ads for Shine,a Toothpaste Brand,is

question 42

Multiple Choice

Which of the following TV ads for Shine,a toothpaste brand,is likely to hold more appeal for a consumer who is right-brain dominant than for a consumer who is left-brain dominant?

• A) An ad where a dentist clinically explains why Shine is the best toothpaste
• B) An ad where a family sings the reason why Shine is their favorite toothpaste
• C) An ad which shows the Shine toothpaste being used by a dentist to clean giant-sized dentures
• D) An ad where an elderly couple talks about how their teeth are still very strong because of Shine
• E) An ad which talks about the advantages of a fluoride-free toothpaste

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Definitions:

Collective Unconscious

A concept in Jungian psychology referring to the part of the unconscious mind which is derived from ancestral memory and experience and is common to all humankind.

Conscious

The state of being aware of and able to think about one's own existence, sensations, thoughts, and surroundings.

Extraverted Intuiting

Extraverted intuiting is a cognitive function described in Jungian psychology, characterized by a focus on discovering patterns and possibilities in the external world.

Creative

The ability to produce original and valuable ideas or artifacts.