Which of the Following Is True of Consumer Comprehension

question 19

Multiple Choice

Which of the following is true of consumer comprehension?

• A) Consumer comprehension process is not influenced by internal factors within the consumer.
• B) Consumer comprehension does not include affective components as it is based only on the consumer's cognitive aspects.
• C) Consumers' comprehension of marketing messages does not always occur in the way they are intended to.
• D) Consumer comprehension rarely goes beyond the explicit content of the marketing message.
• E) Consumer comprehension is not essential for the realization of value in the consumption process.

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Definitions:

CIO

Congress of Industrial Organizations, historically a federation of labor unions in the United States.

Taft-Hartley Act

A federal act passed in the United States in 1947 that serves to reduce the power and activities of labor unions.

Strikes

A work stoppage caused by the mass refusal of employees to work, typically aiming to enforce specific demands regarding their employment condition.

CIO

Can refer to Chief Information Officer, a senior executive responsible for managing an organization's information technology strategy. It also can denote the Congress of Industrial Organizations, a federation of labor unions in the United States.