On Finding Out That Customers Were Skeptical About the Quality

question 124

Multiple Choice

On finding out that customers were skeptical about the quality of food being currently served in her restaurant,Nina started promoting the fact that her restaurant sourced only the freshest vegetables,meat,and dairy products from the market.According to the attitude-toward-the-object approach,Nina is attempting to _____.

• A) change consumer involvement
• B) change evaluations of product attributes
• C) add beliefs about new attributes
• D) change beliefs
• E) change motivations to comply

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Definitions:

Operations

Activities involved in the day-to-day functioning of a business or organization, aimed at producing goods or services.

Indirect Labor

Workers who assist in the production process but cannot be directly traced to specific units of product, such as maintenance staff or supervisors.

Variable Cost

Costs that vary directly with the level of production or sales, such as materials and labor.

Direct Labor-Hours

A measure of the time workers spend directly manufacturing a product or providing a service.