If a Consumer Develops Thoughts That Contradict a Marketing Message,then

question 13

Multiple Choice

If a consumer develops thoughts that contradict a marketing message,then he/she is said to have developed _____ arguments toward the message.

• A) futile
• B) practical
• C) fallible
• D) parallel
• E) counter

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Definitions:

Purchase Discounts

Reductions in price given by a supplier to a buyer for early payment within a specified period.

Purchase Discounts Lost

The additional expense a company incurs when it fails to take advantage of discounts offered by suppliers for early payment.

Voucher Register

A voucher register is a record keeping system where vouchers are indexed and stored, detailing the payment of a transaction.

Vouchers Payable

A liability account that records the obligation to pay for goods or services that have been received, but not yet paid for.