Which of the Following Is True About the Effects of the Source

question 84

Multiple Choice

Which of the following is true about the effects of the source of a message on consumer attitudes?

• A) Source likeability affects persuasion more for consumers with high need for cognition than for those with a low degree of this trait.
• B) The credibility of sources has no impact on the certainty with which consumer attitudes are held.
• C) For consumers with low involvement, credible sources tend to be no more persuasive than less credible sources.
• D) Expertise and trustworthiness have no influence on persuasion.
• E) Source likeability affects persuasion more for consumers with low need for cognition than for those with a high degree of this trait.

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Definitions:

Experiential

Relating to or derived from direct experience, involvement, or participation, rather than theoretical knowledge or observation.

Associative

Pertaining to or involving the connection or pairing of ideas, concepts, or entities based on similarities or co-occurrence.

Environmental Stimulus

Any external factor or event that triggers a sensory response or behavioral reaction from an organism or individual.

Activating Associations

The process by which related ideas, memories, or perceptions are brought to mind.