Consumers with Very High Involvement in Some Product Category Are

question 84

True/False

Consumers with very high involvement in some product category are called market mavens.

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Definitions:

Self-actualization

The achievement or actualization of one's abilities and potentials, particularly seen as a universal drive or necessity in all individuals.

Self-respect

The regard for one's own well-being and dignity, often considered a crucial component of healthy self-esteem.

Optimal Experience

Also known as "flow," a state in which an individual is fully immersed in an activity, experiencing a heightened sense of focus, involvement, and enjoyment.