Research Shows That Consumers Who Are in Bad Moods Can

question 36

True/False

Research shows that consumers who are in bad moods can be more likely to be generous to others.

---

Definitions:

Id

In psychoanalytic theory, the part of the personality that contains our primal, instinctual drives and operates on the pleasure principle.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, superego, and reality.

Libido

A term used in psychoanalytic theory to denote the sexual drive or desire.

Superego

In Freudian psychoanalysis, it represents the ethical component of the personality and provides the moral standards by which the ego operates.