Sally Is a Research Student Who Has Chosen to Conduct

question 51

Multiple Choice

Sally is a research student who has chosen to conduct a consumer behavior research for her doctoral thesis.Believing that consumers often use products to convey their self-concepts to others,she studies luxury brands,logos,and products to find out what they mean to consumers.Which of the following best describes this field of study?

• A) Teleology
• B) Semiotics
• C) Linguistics
• D) Personology
• E) Archeology

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Definitions:

Role-Related Behavior

The ways in which an individual acts in a particular situation, usually gained through modeling and social learning experiences.

Typical Responses

The ways individuals usually adjust.

State Characteristics

Temporary attributes or conditions of an individual that can change depending on circumstances, unlike more stable trait characteristics.

Minnesota Multiphasic

Refers to the Minnesota Multiphasic Personality Inventory (MMPI), a standardized psychometric test of adult personality and psychopathology.