Which of the Following Is a Characteristic of Consumers with Low

question 76

Multiple Choice

Which of the following is a characteristic of consumers with low need for cognition?

• A) They tend to be influenced by things like an endorser's attractiveness and cues that are not central to a message.
• B) They tend to think carefully about products, problems, and even marketing messages.
• C) They tend to be influenced heavily by the quality of the arguments in an advertisement.
• D) They tend to have more negative consumer attitudes and purchase intentions when presented with humorous ads.
• E) They exhibit more negative attitudes and purchase intentions towards brands that are advertised using sexual imagery.

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Definitions:

Trialability

The extent to which a product can be tested or used on a limited basis before making a purchase decision.

Diffusion

is the process through which an innovation is communicated through certain channels over time among the members of a social system, typically illustrating how new products, ideas, or practices spread within a population.

Compatibility

The capability of two or more systems to operate in unison without conflict or error.

European Market

Refers to the economic and commercial sector encompassing the countries within Europe, each with diverse regulations, consumer behaviors, and market dynamics.