_____ Combine(s)data on Consumer Expenditures and Socioeconomic Variables with Geographic

question 66

Multiple Choice

_____ combine(s) data on consumer expenditures and socioeconomic variables with geographic information in order to identify commonalities in consumption patterns of households in various regions.

• A) Psychographic techniques
• B) Psychoanalytic techniques
• C) VALS
• D) Geodemographic techniques
• E) PRIZM

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Definitions:

Residual Income

The amount of income that an individual or company retains after accounting for all costs and expenses.

Producer Price Index

An economic indicator that measures the average changes in prices received by domestic producers for their output.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from revenues.