According to Social Judgment Theory,for a Message to Fall Within

question 19

True/False

According to social judgment theory,for a message to fall within a consumer's latitude of acceptance,the information presented must be perceived as coming from a credible source.

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Definitions:

Float

The total number of shares of a company that are available for trading by the public.

Checks

Financial instruments that order a bank to pay a specific amount of money from the writer's bank account to the person or entity in whose name the check has been issued.

Bank

A financial institution licensed to receive deposits, offer loans, and provide other financial services to its customers.

Collection Float

The time period between when a payment is made by a customer and when the funds become available to the recipient.