Source Likeability Affects Persuasion More for Consumers with High Need

question 11

True/False

Source likeability affects persuasion more for consumers with high need for cognition than for those with a low degree of this trait.

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Definitions:

Participate

Involves taking an active role or part in an event, activity, or discussion, often contributing through interaction or engagement.

PTO

Stands for Parent-Teacher Organization, a formal organization composed of parents, teachers, and staff that is intended to facilitate parental participation in a school.

Educators

Professionals who impart knowledge and skills to students, facilitating learning and intellectual development.

Mandated Standards

Officially required or prescribed benchmarks or criteria that must be met by organizations, services, products, or individuals.