Which of the Following Are the Two Routes to Persuasion

question 94

Multiple Choice

Which of the following are the two routes to persuasion according to the elaboration likelihood model?

• A) Primary route and secondary route
• B) Belief-based route and affect-based route
• C) Central route and peripheral route
• D) Cognitive route and affective route
• E) Utilitarian route and hedonic route

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Definitions:

Weighted Average Cost

A method of calculating the total cost of goods sold or assets that weighs each item's cost proportionately.

Face Value

The original value or principal amount of a security as stated by the issuer.

Weighted Average Cost

A method of calculating the average cost of inventory or cost of goods sold by weighting each item by its relevance or quantity.

Cost of Equity

The yield a business seeks to determine whether an investment fulfills its requirements for capital returns, frequently calculated through methods such as the Capital Asset Pricing Model (CAPM).