The Ego-Defensive Function of Consumer Attitudes

question 78

Multiple Choice

The ego-defensive function of consumer attitudes:

• A) is based on the concept of reward and punishment.
• B) makes a consumer vulnerable to information that may be threatening.
• C) enables a consumer to express his or her core values, self-concept, and beliefs to others.
• D) allows consumers to simplify decision-making processes.
• E) works as a protection mechanism.

---

Definitions:

Psychosexual Development

A Freudian concept describing how personality development is linked to sexual development from early childhood through various phases of childhood.

Object Relations Perspective

A psychoanalytic theory focusing on how individuals internalize and interact with objects (significant others) and the impact of these relationships on personality development.

Interpersonal Relationships

The connections and bonds formed between individuals based on interaction, communication, and social activities.

Preparedness

The evolutionary predisposition for organisms to learn certain types of associations more easily than others due to survival advantages.