AUTOMOBILE SCENARIO Consider a Consumer Who Is Contemplating a New Automobile Purchase

question 79

Multiple Choice

AUTOMOBILE SCENARIO
Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to the Automobile Scenario.The consumer comes across an advertisement that shows Honda stating that Accord is being offered as an environment-friendly hybrid model.According to the elaboration likelihood model (ELM) ,this consumer is most likely to be influenced by the _____ route to persuasion.

• A) central
• B) peripheral
• C) secondary
• D) sentiment
• E) unit

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Definitions:

Whiplash

A neck injury due to forceful, rapid back-and-forth movement of the neck, like the cracking of a whip, often occurring during rear-end car accidents.

Hyperextension

An excessive extension of a limb or joint beyond its normal range of motion, potentially causing injury.

Intervertebral Disk

A fibrocartilaginous cushion serving as a shock absorber between adjacent vertebrae in the spinal column.

Fibrocartilage

A type of tough, dense tissue that has both fibrous and cartilaginous qualities, commonly found in intervertebral discs and joint capsules.