The Basic Premise of _____ Is That Consumers Are Motivated

question 100

Multiple Choice

The basic premise of _____ is that consumers are motivated to maintain perceived consistency in the relations found in mental systems.

• A) balance theory
• B) changing schema-based affect
• C) behavioral influence theory
• D) social judgment theory
• E) elaboration likelihood model

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Definitions:

Performance

The extent to which an organizational member contributes to achieving the objectives of the organization.

Motivation

The internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.

Stressors

Events, situations, or stimuli from the external environment that cause stress or discomfort to an individual.

Goal Attainment

The process of achieving objectives set by an individual or within an organizational context.