Which of the Following Is True About Message Construction

question 67

Multiple Choice

Which of the following is true about message construction?

• A) Directly comparing one brand against specific competitors can be effective, especially when the brand being promoted is not already the market leader.
• B) Overly complex messages always lead to favorable reactions.
• C) Advertisements that allow consumers to arrive at their own conclusions tend to be more persuasive when the audience has a low level of involvement with the product.
• D) If marketers are attempting to reach a highly involved audience, important information should ideally be placed later in the message.
• E) Consumers with low involvement are more motivated to attend to a larger number of arguments than are highly motivated consumers.

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Definitions:

Axons

Long, threadlike parts of nerve cells which transmit electrical impulses away from the neuron's cell body.

Myelin

A fatty substance that surrounds and insulates the axons of nerve cells, speeding up the transmission of electrical signals in the nervous system.

Antagonist

A substance that blocks or dampens a biological response by binding to and blocking a receptor rather than activating it.

Neurotransmitter

Compounds responsible for transmitting signals between neurons through synapses within the nervous system.