The Elaboration Likelihood Model (ELM)illustrates How Consumers Compare Incoming Information

question 68

True/False

The elaboration likelihood model (ELM)illustrates how consumers compare incoming information to their existing attitudes about a particular object or issue.

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Definitions:

Expressive Competencies

Skills related to effectively expressing oneself verbally or non-verbally, often important for interpersonal communication and leadership.

Big Five Personality Model

A theory that describes personality using five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Openness

A personality trait which involves being open to new experiences, ideas, and changes.

Personality Assessment Instrument

A tool or test designed to evaluate and measure various aspects of an individual's character, traits, and tendencies, often used in professional and personal development.