When Material Presented Early in a Message Is Most Influential,a

question 17

Multiple Choice

When material presented early in a message is most influential,a _____ is said to occur.

• A) primacy effect
• B) contrast effect
• C) recency effect
• D) peripheral effect
• E) negative effect

Understand the applications and limitations of the doctrine of promissory estoppel.

Distinguish between enforceable and non-enforceable promises based on the presence of consideration.

Recognize the legal implications of agreements lacking consideration, such as accord and satisfaction.

Identify exceptions to the general rules of consideration, including past consideration and moral consideration.

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Definitions:

Retailer

A business or person that sells goods directly to consumers, as the final link in the supply chain from manufacturers to end buyers.

Promote Product

Marketing activities aimed at increasing awareness and interest in a product, ultimately to boost sales.

Sales Presentation

A structured pitch or demonstration by a salesperson to persuade a prospect or client to buy a product or service.

Suggest Purchase Order

A recommendation given to a client or customer about the quantity and type of goods to be bought, taking into account past purchases and future needs.