Which of the Following Best Describes the Matchup Hypothesis

question 13

Multiple Choice

Which of the following best describes the matchup hypothesis?

• A) It states that the more strongly held an attitude is, the more difficult it is to change.
• B) It states that a source feature is most effective when it is matched with relevant products.
• C) It illustrates how attitudes are changed based on differing levels of consumer involvement.
• D) It refers to a perception of the extent to which a spokesperson is presenting a message that he or she truly believes, with no reason to present false information.
• E) It states that human beings prefer consistency among their beliefs, attitudes, and behaviors.