Describe Two Individual Difference Variables That Play an Important Role

question 34

Essay

Describe two individual difference variables that play an important role in the extent to which consumers conform to others' expectations.

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Definitions:

Importer

An individual or company that buys goods or services from abroad for sale in their home country.

Service Charge

A fee collected by a bank, institution, or service provider for the provision of a service, often associated with transactions or account maintenance.

€

The symbol for the Euro, a currency used by many countries in the European Union.

Strengthens

Increases in strength, durability, or intensity of an object, material, or concept.