Salespeople Are Trained to Assess a Potential Consumer's Attitude Toward

question 2

Multiple Choice

Salespeople are trained to assess a potential consumer's attitude toward their company's offerings and to attempt to change that attitude if it is not positive.There are several techniques that help salespeople accomplish this attitude change in potential consumers.Salespeople attempt to change consumer attitudes about their products through _____.

• A) persuasion
• B) segmentation
• C) positioning
• D) affect monitoring
• E) attitude tracking

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Definitions:

Retrieval Sets

In consumer behavior, the subset of brands or products that a consumer can easily remember and consider when making a purchase decision.

Postpurchase Satisfaction

The level of happiness or contentment that a consumer feels after purchasing and using a product or service.

Auto Repair

The process of fixing or servicing vehicles to ensure their optimal functioning, including routine maintenance and addressing specific issues.

Slogan

A memorable phrase used in advertising or marketing to convey the essence of a brand, product, or campaign.