According to the Elaboration Likelihood Model of Persuasion,if a Consumer

question 9

Multiple Choice

According to the elaboration likelihood model of persuasion,if a consumer is not involved with a message or lacks either the motivation or ability to process information,the _____ route to persuasion will be followed.

• A) central
• B) peripheral
• C) primary
• D) relational
• E) abstract

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Definitions:

Overall

Pertaining to the total, aggregate, or general effect, situation, or assessment.

Absorption Costing

In this accounting method, the complete cost of manufacturing a product, taking into account direct materials, direct labor, along with variable and fixed overheads, is included in the product's price.

Variable Costing

An accounting method that includes only variable production costs (direct materials, direct labor, and variable manufacturing overhead) in product cost calculations, excluding fixed overhead.

Unit Product Cost

The total cost (both fixed and variable) to produce a unit of product, often used in pricing and decision-making processes.