Which of the Following Is True About Social Judgment Theory

question 35

Multiple Choice

Which of the following is true about social judgment theory?

• A) When an incoming message falls within the latitude of acceptance, contrast effect occurs.
• B) When the original attitude is weak, the latitude of rejection is large.
• C) When an incoming message falls within the latitude of acceptance, the attitude of the consumer is likely to change in the direction opposite to the message.
• D) When a message is perceived as being opposed to the original attitude position, it will fall within the latitude of rejection.
• E) When an incoming message falls within the latitude of rejection, assimilation occurs.

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Definitions:

Look Future

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Presentation End

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Listeners

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Memorable Language

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