Which of the Following Is True About Message Construction

question 67

Multiple Choice

Which of the following is true about message construction?

• A) Directly comparing one brand against specific competitors can be effective, especially when the brand being promoted is not already the market leader.
• B) Overly complex messages always lead to favorable reactions.
• C) Advertisements that allow consumers to arrive at their own conclusions tend to be more persuasive when the audience has a low level of involvement with the product.
• D) If marketers are attempting to reach a highly involved audience, important information should ideally be placed later in the message.
• E) Consumers with low involvement are more motivated to attend to a larger number of arguments than are highly motivated consumers.

---

Definitions:

Oral

Pertaining to the mouth; often used to describe the first psychosexual stage in Freudian psychology where the mouth is the primary source of pleasure.

Defence Mechanism

Psychological strategies employed by individuals to cope with reality and maintain self-image.

Regression

A defense mechanism leading an individual to revert back to a previous stage of development in their behavior, thoughts, or feelings.

Unconsciously

Actions or thoughts that occur without conscious awareness or control, often stemming from the subconscious mind.