AUTOMOBILE SCENARIO Consider a Consumer Who Is Contemplating a New Automobile Purchase

question 111

Multiple Choice

AUTOMOBILE SCENARIO
Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to the Automobile Scenario.According to the attitude-toward-the-object approach to attitude change,if Honda publicized the fact that Accord is also being offered as a hybrid with more environment-friendly features,by which of the following methods is Honda attempting to change this consumer's attitude toward its brand?

• A) Changing beliefs
• B) Adding beliefs about new attributes
• C) Changing evaluations
• D) Changing schema-based affect
• E) Adding a social norm

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Definitions:

Autotransfusion

This is a procedure where a person receives their own blood for a transfusion instead of banked donor blood.

Body Mass Index

A numerical computation that compares a person's weight and height to determine if they are underweight, normal weight, overweight, or obese.

Malnutrition

A condition resulting from a diet lacking in proper nutrients or the body's inability to absorb these nutrients.

Mechanical Soft Diet

A diet that consists of foods easy to chew and swallow, often used for individuals with difficulty in eating.