AUTOMOBILE SCENARIO Consider a Consumer Who Is Contemplating a New Automobile Purchase

question 130

Multiple Choice

AUTOMOBILE SCENARIO
Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to the Automobile Scenario.Based on the attitude-toward-the-object model,what is the consumer's overall attitude ( ) toward Ford Taurus?

• A) 23
• B) 16
• C) 17
• D) 11
• E) 27

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Definitions:

Grain Farming

The cultivation of cereal crops for the production of grain, used as food for humans and livestock.

Vegeculture

An early form of agriculture focusing on the cultivation of vegetative planting parts rather than seeds, commonly practiced in certain traditional societies.

Domestication

The process by which humans cultivate plants and breed animals for qualities that are advantageous or desirable, leading to genetic changes in the species.

Americas

A collective term for the continents of North and South America, including the associated islands and regions therein.