The Extent to Which Consumers Join Groups to Express Their

question 127

Multiple Choice

The extent to which consumers join groups to express their own closely held beliefs is called _____ influence of groups.

• A) utilitarian
• B) normative social
• C) hedonic
• D) informational
• E) value-expressive

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Definitions:

Implicit Memories

Memories that influence thoughts and behaviors without conscious awareness, such as learned skills and conditioned responses.

Parallel Processing

A mode of information processing where multiple processes occur simultaneously, a concept widely used in computing and neural function of the brain.

Two-Track Mind

The concept that the human mind simultaneously processes information on two separate tracks, one conscious and analytical, and the other unconscious and automatic.

Unconscious Mind

The part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.