Using Online Technologies to Facilitate Word-Of-Mouth by Having Consumers Spread

question 93

Multiple Choice

Using online technologies to facilitate word-of-mouth by having consumers spread marketing messages through their online connections is known as _____ marketing.

• A) affinity
• B) stealth
• C) viral
• D) multi-level
• E) ambush

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Definitions:

Articulating A Vision

The process of clearly expressing a future direction or goal of an organization or group to inspire and guide stakeholders.

Power Hungry

Having an insatiable desire for control, authority, or influence over others.

Loyal Followers

Individuals who consistently support and remain faithful to a leader, brand, or organization over time.

Empowerment

The process of giving individuals or groups more control over their lives or the situation they are in.