Rex Always Wears High-End Brands to Work but He Is

question 99

True/False

Rex always wears high-end brands to work but he is not concerned about the brands he wears at home.Rex is most likely to have a low score on the susceptibility to interpersonal influence scale.

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Definitions:

Social Technographics

A classification of people according to how they use social technologies, including creators, critics, collectors, joiners, spectators, and inactives.

Social Technographics

A classification approach of consumers based on their use of social technologies like blogs, social networking sites, and other web-based applications.